Service Provider Wi-Fi
A courtesy guest Wi-Fi solution used to be a cost center, now it is a business asset
Guest Wi-Fi Solution
A guest Wi-Fi solution used to be a cost center. Now, a basic portal providing guest Internet access is included in most Wi-Fi equipment. But it is much more needed to turn a Guest Wi-Fi solution into a primary business asset:
Through our service provider customers and directly, we enable Wi-Fi for +250 million people in more than 75 countries.
People love Wi-Fi. Today, smartphones are more Wi-Fi devices than cellular, as users spend most of their time connected via Wi-Fi.
Offering a premium guest Wi-Fi experience is an excellent way for your business to reinforce its brand. It allows you to associate your brand with a fundamental need—high-quality internet access—creating a positive and lasting impression with your customers.
Great Wi-Fi fosters guest loyalty—something we’ve witnessed time and again. While a guest Wi-Fi solution was once solely about device connectivity, today it’s about much more: connecting guests to your brand through
strategies.
Leveraging your Wi-Fi network to engage and nurture relationships with guests can turn casual visitors into loyal customers.
For many businesses, the highest value of a guest Wi-Fi solution comes from actionable insights. Wi-Fi analytics provide unique, hard-to-obtain data about your guests—such as gender, age group, and more—that empower you to craft highly targeted campaigns. By matching user profiles with their location, you can significantly enhance marketing effectiveness.
Our award-winning solutions for capturing detailed user data—including fast, phased surveys via the captive portal—and GDPR-compliant consent management are just the beginning. The future holds SmartAds: intelligent, personalized advertising that dynamically serves the most relevant ads to each user.
Secure Wi-Fi with automatic login is now a reality, driven largely by the WBA OpenRoaming initiative—a global federation of millions of Wi-Fi hotspots. However, many venue owners remain hesitant, preferring to actively engage with their users.
Enea Aptilo SMP enables you to do just that, even without using a captive portal. We can leverage the CAPPORT API to deliver a branded venue portal, or alternatively, send SMS or email notifications to engage users directly.
In 2018, we conducted a Guest Wi-Fi survey. The data presented in the infographics remains highly relevant, which is why we continue to feature it here.
Please click on the accordions to view the infographics. Start by reviewing the “General” conclusions, then explore the tabs with Guest Wi-Fi verticals that interest you.
You will get access to download all our Wi-Fi-related collaterals including White Papers and Solution Briefs. You may also want to visit our insights section.
If you have any questions, please do not hesitate to contact us!
These are just a few examples of the verticals we support. Across numerous deployments powered by our Guest Wi-Fi solution, you’ll find stadiums, campuses, multi-dwelling units (MDUs), public transportation, smart cities, and more.
We have developed support for all major Guest Wi-Fi user onboarding methods to meet the needs of these diverse verticals. Are we missing something? Just let us know.
