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Explore how Enea helps you optimize revenue and reduce costs while effectively navigating the evolving landscape of fixed-wireless convergence.
What happened in the U.S. in 2022 is now spreading to many markets worldwide. According to analysts at New Street Research, cable and 5G mobile operators in the U.S. have reached a stalemate — “Both companies are offering each other’s core product at $30,” they noted, referencing T-Mobile’s bundle versus offerings from cable companies.
This trend was underpinned by the fact that cable providers experienced the fastest growth in mobile subscriptions through MVNO arrangements. At the same time, Fixed Wireless Access (FWA) subscriptions from T-Mobile and Verizon, which deliver broadband via 4G/5G modems, surged from 190,000 net adds in Q3 2021 to 920,000 in Q3 2022. Conversely, cable companies saw their net broadband additions drop sharply, from 590,000 down to just 40,000 during the same period.
Cable and mobile operators in the US are eating each other’s lunch. This convergence trend presents a significant opportunity for Internet Service Providers (ISPs), particularly those with a Wi-Fi footprint, enabling effective mobile data offloading. However, in an increasingly competitive market, ISPs must also focus on maximizing revenue and reducing costs to stay profitable.
In the competitive telecom landscape, agility is essential—consistently maximizing revenue and minimizing costs. With smarter access and flexible data plans, ISPs can optimize bandwidth utilization while delivering an exceptional user experience. Another critical aspect is preventing revenue leakage caused by misuse, ensuring that services are used fairly and profitably.
User identification, policy enforcement, and quota management cannot be effectively handled solely at the Broadband Access Server (BAS) or the router. These platforms were not designed for dynamic policy control, uplink/downlink traffic shaping, or advanced quota enforcement necessary for FWA and Fiber to the Home (FTTH) services. To deliver true service flexibility, ISPs need policy-aware traffic management at the optimal point in the network.
Managing IP backhaul is crucial, especially when interconnect and international gateway charges scale with Gbps usage. Even a small traffic overrun can push operators into a higher-cost tier, resulting in unexpected bills. At the same time, video streaming already accounts for over 70% of traffic, and more than 95% of mobile data is encrypted — a combination that puts massive pressure on backhaul and service quality.
Many ISPs still focus on promoting ultra-fast access within tiered plans. But consumer surveys show that reliability and cost are equally important. Subscribers expect consistent service at the right price, while ISPs must balance customer satisfaction with backhaul costs. Differentiation means going beyond speed to offer flexible, value-driven services tailored to user needs.
Offering flexible data access plans—customized for uplink and downlink—helps maximize the utilization of available bandwidth and opens opportunities for premium packages. Whether called “speed” or “performance,” it’s ultimately about effective bandwidth management. Many successful ISPs differentiate their offerings for individuals, families, remote workers, and small businesses.
Integrating with mobile access and evolving into an MVNO that leverages a Wi-Fi footprint presents further opportunities. Enea is one of the few vendors firmly rooted in both the 3GPP and Wi-Fi ecosystems, enabling truly converged services.
Unofficial reselling of connectivity, where individuals purchase one connection and resell access to neighbors or friends, remains a widespread problem. This erodes ISP revenue, creates unpredictable network loads, and undermines service integrity. Detecting and preventing this behavior requires advanced monitoring and real-time policy enforcement.
Behavioral analysis on data consumption patterns, connection times, transaction frequency, and sources helps uncover fraud. Proactive fraud prevention not only protects revenue but also ensures fairness for legitimate users.
Providing a seamless and secure Wi-Fi user experience with automatic login through SIM credentials presents a major opportunity for ISPs aiming to become MVNOs. Many operators are breaking down the organizational silos between fixed and mobile businesses, enabling convergence that boosts competitiveness.
ISPs not aiming to become MVNOs can still monetize their Wi-Fi footprint by selling indoor coverage and capacity to MNOs or MVNOs.
Selling attractive B2B Wi-Fi guest services further expands the Wi-Fi footprint. Some operators leverage bilateral agreements with third-party Wi-Fi networks or OpenRoaming to extend coverage, while others deploy community Wi-Fi networks that rapidly increase reach by tapping unused home Customer Premises Equipment (CPE) capacity. Together, these strategies create a robust, converged connectivity model.
ISPs can build a strong Wi-Fi footprint using four main strategies:
Many deployments already use secure Service Set Identifiers (SSIDs) or Passpoint services, which are essential for participating in federations like OpenRoaming. With the right service management, ISPs can add secure Wi-Fi layers to both managed and third-party setups, unlocking new value and coverage.
Enea’s software is trusted by more than 160 Communications Service Providers across over 100 countries. These providers have chosen best‑of‑breed solutions to protect, monetize, and scale their networks.
Enea’s technology allows us to effectively manage all our streaming data, including encrypted video, resulting in a very positive impact on subscriber QoE.
Enea’s traffic management capabilities provide the technological foundation needed to fulfill our ‘subscribe once, source from many, pay for what you use’ model, which is radically transforming how consumers experience mobile services across our LATAM operations.
We are an operator group that places our commitment to security at the core of our operation, adopting a zero-trust interconnection strategy. After a thorough evaluation of the best possible partners to help us deliver on this vision, we selected Enea AdaptiveMobile Security’s security platform and threat intelligence services to continue protecting our networks against today’s threats and those we’ll face tomorrow.
TELUS is proud to partner with Enea and give our customers a better experience while watching videos
Delivering a private APN with an enterprise VPN is normally a tedious process for both the service provider and their enterprise customers, which can take weeks to complete. With Enea IoT CCS, we can automate the delivery of VPNs for private APNs through a customer self-service portal.
We evaluated a number of different solutions as our network has experienced a rise in encrypted traffic along with the growing demand for data, primarily video. The innovative solution from Enea has proven notable. They have demonstrated their expertise and backed it up with excellent levels of service.
Enea creates a ‘sticky’ guest Wi-Fi that drives customer engagement. It is also an important source of additional revenue which benefits NOS and our enterprise customers.
Secure Traffic Manager and RAN Congestion Manager effectively manage encrypted and non-encrypted traffic, reduce RAN congestion and improve subscribers’ quality of experience.
The innovative solution from Enea has been impressive. They have demonstrated their expertise and backed it up with excellent levels of service.
We were looking for a vendor agnostic solution that could match our high ambitions in scaling our Wi-Fi business both in terms of volume and functionality, and at the same time have a platform that will allow Batelco and its enterprise customers to engage with the Wi-Fi users.
Managing Wi-Fi services with 400,000+ access points (including homespot) and 70 million users across 17,000 islands puts extreme demands on the Wi-Fi service management core platform.
It’s clear from the feedback of Mobile Operators that Enea AdaptiveMobile Security is one of the few companies who are admired for really having the edge over their competitors based on their strong reputation for “Technical Expertise”, “Quality of Service” and “Reliability”. A big congratulations goes to the team at AdaptiveMobile Security for reaching Tier One in both SMS and Signalling Firewall researches in 2021.
We evaluated a number of different solutions as our network has experienced a rise in encrypted traffic along with the growing demand for data, primarily video. The innovative solution from Enea has proven notable. They have demonstrated their expertise and backed it up with excellent levels of service.
We are impressed with the Smart User Repository’s fast and flawless deployment as well as the immediate results it has delivered.
The ability to offer attractive Wi-Fi services creates new revenue opportunities and expands NTTBP’s service options. We look forward to rolling out advanced, unified, feature-rich Wi-Fi services to our customers with the Enea platform. Enea’s proven expertise in enabling carrier Wi-Fi on this large scale made them the right choice.
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Telecom operators face immense pressures—shrinking margins, relentless cyber-threats, and demanding customers. But with the right software tools, these challenges can become opportunities.
Enea’s portfolio empowers operators to reduce costs, protect revenues, and deliver superior user experiences, all while preparing for future growth in 5G, IoT, and beyond.
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