Mobile World Live Webinar
RCS for Business Unfiltered: Building Trust in a Rich media World
As RCS for Business becomes an essential tool for enhancing modern brand-to-consumer interactions, CPaaS providers are presented with both a major opportunity and a critical duty to support their clients. Establishing strong security measures is crucial to building trust in RCS Business Messaging, enabling brands to fully leverage rich media capabilities for advanced A2P messaging.
In this engaging session, experts from Enea, Sinch, and Mobilesquared answer questions from a live audience and exchange their unique insights on how we can move forward in securing the RCS Business Messaging channel. We discuss how attackers are combining artificial intelligence, multimedia content, and sophisticated tactics to outmaneuver security and mislead consumers. We delve into how threat actors can disrupt sender authentication and exploit rich media formats to create more convincing fraudulent messages, alongside a look at how AI is being applied by both sides in the fight to secure RCS messaging.