Aptilo Adds Analytics and Captive Portals to Wi-Fi Service Manager, A Powerful Tool to Engage Hotel Guests, Boost Marketing
STOCKHOLM – With Aptilo SMP Venue Wi-Fi Manager (VWM), Aptilo Networks has added new analytics and captive portal features to the world’s leading management platform for carrier-class Wi-Fi services – Aptilo Service Management Platform™ (SMP).
Aptilo SMP VWM is a powerful tool for hotels to engage guests and sharpen marketing efforts. Aptilo will discuss Aptilo SMP VWM at HTNG Asia-Pacific Conference in Bangkok, July 26-28, 2016.
Available as a cloud service, hotel chains can use Aptilo’s Venue Wi-Fi Manager to enable and manage carrier-class Wi-Fi services for multiple hotel properties from the same scalable platform. Aptilo’s Captive Portal templates can be consistently branded for the hotel chain, and then tailored to each individual property. The chain can choose which selected objects and texts in the portal are available in Aptilo’s Captive Portal Manager for modification at each property by non-technical administrators who will not need web development skills.
Analytics – including user demographic data and a multitude of different data patterns – are provided to individual properties in an easy-to-use web GUI. The ability to analyze visitors and trends is often as equally valuable to hotels as the Wi-Fi service itself.
Aptilo SMP VWM enables seamless Wi-Fi onboarding for hotel guests on a secure encrypted Wi-Fi network. As guests travel to different properties in different regions or countries, they will automatically connect to the Wi-Fi, with the hotel retaining the ability to engage guests through (for instance) email or SMS.
“The highly scalable Aptilo SMP has been proven in demanding service provider and hospitality deployments around the world,” said Andy Langston, Enterprise Account Manager, Aptilo Networks. “With our new Venue Wi-Fi Manager, hotels can offer an individualized, frictionless experience, easily engage with guests, and sell more products and services, all with the reliability of a carrier-class network.”
About Aptilo Networks
Aptilo Networks is a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging. Aptilo Service Management Platform™ (SMP) has become synonymous with Wi-Fi service management and Wi-Fi offload in large-scale deployments with 100+ operators in more than 70 countries, and is a critical component of Wi-Fi calling.