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Boosting A2P SMS Revenues: Using AI ML to Uncover Hidden Gems
The A2P SMS industry has faced plenty of hurdles, ranging from AIT abuse and challenges of increased regulation and conduct requirements, to the growing influence of non SIM based services. Despite these challenges, a total of 2.2 trillion A2P messages are forecasted to be delivered in 2024. There are still revenues up for grabs, the important question is how can new enabling products support strategies to evolve pricing, enhance services and address margins?
Enea VP of Business Development, Simeon Coney, joined MEF’s Nick Millward and Global Telco Consult CSO James Lasbrey to uncover why many CPaaS providers and aggregators may not be getting the most from their SMS revenues. The speakers will dive into the ways AI technology could improve insights, control and monetisation of messaging traffic, opening the door for messaging providers to create more value, save on costs, and simplify compliance.