Messaging Security

Boost A2P Message Profitability

Cost-optimize message routing and provide value-based pricing to maximize profitability

Boost A2P Messaging Profitability

CPaaS providers use Enea’s language-independent AI message categorization to boost A2P profitability. Optimized routing reduces delivery costs, and revenue increases thanks to value-based pricing raise margins on A2P SMS, MMS, and RCS delivery.

  • Optimize delivery cost

    Optimize messaging delivery costs by using AI-driven categorization to route messages according to their type.
    – Deliver less time-sensitive messages, such as promotional messages, on less costly routes.
    – Deliver time-sensitive messages, such as one-time passwords, on the fastest route to reach subscribers instantly.

  • Offer value-based pricing

    Offer brands value-based pricing to optimize revenue instead of applying flat fees for all messages. Set pricing differently depending on the type of conversation.

  • Language-independent

    The AI-powered functionality for cost-optimizing delivery and enforcing value-based pricing is language-independent, an excellent benefit for CPaaS and aggregators delivering SMS, MMS, and RCS internationally.

A group of young people looking at their mobile devices. The image illustrates many recipients and to potential to optimize A2P delivery cost for bigger message volumes.

How does Cost-Optimized Message Delivery Work?

Not all SMS messages are equal. Notifications, authentications, and promotional messages are not equally time-sensitive and represent different values to brands. Authentication messages such as 2FA and OTP messages are typically very time-sensitive. In contrast, promotional messages often represent higher value to brands as they can be directly linked to revenue or customer acquisition.

Using AI to categorize each message based on its content allows CPaaS providers to optimize the delivery. Less time-sensitive messages can be sent on a slower but more cost-effective path, while time-sensitive messages get priority on the fastest paths. Enea Adaptive Messaging Firewall for CPaaS categorizes each message into promotion, notification, or one-time-password/2FA with multi-language support.


How Does Value-Based Pricing for Messaging Work?

The standard flat-fee pricing model used in most of the A2P messaging ecosystem assumes that every message is equally valuable. Lacking capabilities to separate high-value messages from other communication has inhibited CPaaS providers from innovating new A2P delivery services and pricing models. Using AI-driven message classification to understand the purpose of an SMS, MMS, or RCS message, CPaaS providers can check that messages are sent as the declared type and thereby enforce the value-based pricing.

For CPaaS providers, the adoption of value-based pricing, can be a game-changer. It has the potential to significantly boost total revenues by replacing the outdated flat-fee model.