Messaging Security

AI-Driven Message Categorization for SMS, MMS, and RCS

Save on delivery costs, boost revenue, and enforce compliance with Enea’s messaging categorization.

Contact Us

Boost A2P SMS Profitability

Message categorization provides valuable insights into the intent and criticality of A2P text messages. CPaaS providers, aggregators, and MNOs/MVNOs use the insights to boost profitability by applying it across a variety of cases, including optimized routing and smart pricing. It can also be used to improve and enforce compliance. Message categorization is a feature in the Adaptive Messaging Firewall.

Categorization Insights Use Cases

arrow progress light full teal

Optimize routing costs

  • Optimize messaging delivery costs by using AI-driven categorization to route messages according to their type.
  • Deliver less time-sensitive messages, such as promotional messages, on less costly routes or when capacity is available.
  • Deliver time-sensitive messages, such as one-time passwords, on the fastest route to reach subscribers instantly.
percent light full teal

Offer value-based pricing

  • Offer smart, value-based pricing to brands to optimize revenue instead of applying flat fees for all messages, leaving money on the table. Pricing can be set differently depending on the type of conversation.
  • The AI-driven messaging categorization is used for billing or enforcing pricing by checking that messages are sent as the declared type.
circle check light full teal

Comply with rules and regulations

  • Ensure messages are only delivered when and where they are allowed. Some countries, for example, have rules for when it is allowed to send promotional messages.
  • Use AI-driven message categorization to understand the purpose and type of each message and use firewall rules to enforce category-based policies.
timer light full teal

Prioritize time-sensitive messages

  • Prioritize time-sensitive messages such as 2FA to ensure timely delivery and maintain customer satisfaction if message volumes approach capacity limits.
  • Less critical messages, promotions for example, can be delayed and sent when capacity is available.

White paper

Smart Pricing Using Message Category Insights

Value-based pricing for A2P SMS can increase revenue by 130%

Value-based pricing can unlock USD 29.4 billion in A2P SMS spend over five years. By aligning real business value with the pricing of different types of A2P SMS, operators can recover traffic volumes and boost revenue. The key for mobile network operators to implement value-based pricing lies in generating messaging insights to determine how each message should be billed.

In this data-driven report, co-authored by Mobilesquared and Enea, you’ll get:

  • A detailed view of how high International Termination Rates are impacting the A2P SMS market in the short and long term.
  • A comparative view of the future of the A2P SMS market as it is now versus the value-based pricing approach implemented.
  • Detailed view of markets in South America, Asia, and Africa.
  • How operators can implement a value-based pricing strategy to enhance their A2P SMS business.
Download
A2P SMS value.based pricing report inside preview

What are Message Category Insights?

Message categorization uses AI to understand the intent of text messages. For example, it can flag if an SMS or RCS message is a notification, a promotion, or an authentication message – its category. The insight about a message’s category can be used for multiple purposes, including:

  • Routing decisions
  • Pricing
  • Prioritization
  • Compliance enforcement
  • Customer care monitoring

AI makes it flexible

Because Enea’s message categorization it built with AI, it is highly adaptable and not restricted to specific keywords or known phrases. Instead, it can interpret the meaning of a message despite variations in how it is expressed or worded. This allows it to understand messages written in completely new ways.

It is multilingual

Real messaging communication occurs in many languages. If a system only works in one language, its usefulness and business value are limited. Enea’s message categorization is language-independent and can therefore support international messaging traffic and enable services to scale globally.

Who uses it?

Message categorization is primarily used in A2P channels. There are use cases for CPaaS, aggregators, and MNOs/MVNOs.

Availability

Enea’s AI-driven message categorization is available as an add-on to Enea Adaptive Messaging Firewall (for operators) and Enea Adaptive Messaging Firewall for CPaaS.

Find out more

Contact us to get in touch with a messaging product expert or to book a demo of the messaging classification solution.

Contact Us