Webinar hosted by fierce wireless

Artificially Inflated Traffic (AIT): A $2.4bn Problem

Join three messaging experts for an in-depth look into Artificially Inflated Traffic (AIT), an issue that has become a major discussion point within the A2P SMS industry.

Artificially Inflated Traffic (AIT) is a threat that has been advancing on the mobile industry for some time, threatening the entire A2P SMS value chain. It is the primary factor propelling brands towards alternative channels to communicate with their customers. Despite its profound impact on the A2P SMS industry, the current definition of AIT doesn’t tell us much about different types of Artificially Inflated Traffic, or how to identify them.

View the webinar on demand to explore six separate attack types, find out where they occur on the delivery chain and how to mitigate and manage the effects.


What you’ll get from the session:

1. Explore the impact and cost of AIT to the A2P SMS industry.

2. Learn about the various types of AIT, as well as how and where they occur on the delivery chain.

3. Find out how to approach the issue and alleviate its effects.

4. Take a look into the future of Artificially Inflated Traffic.

View AIT webinar on demand