Our Corporate Strategy

Our growth in recent years has been driven by the Network Solutions product group, whose turnover has grown thanks to a combination of our own investments and strategic acquisitions. The strategy for these investments is based on identifying and focusing on areas where there is both underlying growth and good profitability, as well as an opportunity to go from challenger to market leader. One example is traffic management in mobile networks, where a steep increase in video traffic combined with rising operating costs creates demand for video optimization among mobile operators worldwide. Another example is the classification of network traffic, a central function of most security solutions. A third example deals with cybersecurity for mobile networks, where increased traffic exchange between operators leads to new security threats. What all these areas have in common is that today we have a world-leading position and a market-leading product portfolio.

In order to capture growth, our product strategy is based on three pillars: Enhance, Expand, Evolve. •  Enhance value to customers involves improving existing product and service offerings based on customer feedback, with the aim of retaining and growing our existing revenue streams. •  Expand to adjacent areas means using our strong foothold in a well-established area to enter another nearby area. By doing this, we can broaden our addressable market or tap into additional customer’s investment pools with the aim of increasing our revenues. •  Evolve to new product offerings entails adopting new technologies like AI to drive and develop future product offerings not only for this year but also for the years to come.

An important investment area for us going forward is cyber- security. Here, in recent years, we have substantially strengthened our market position at the same time as the need for improved security in mobile networks is continuously increasing throughout the world. We are well positioned within this growing market and we will continue our efforts to gradually broaden our offer and expand our customer base. Artificial Intelligence is an area of technology that has an accelerating importance in this market, as well as in most of our business areas. We will therefore increase our rate of investment precisely within this technology area. Another important area of investment for us is securing the competitiveness of our products in the emerging 5G networks. Our customers must feel secure with their investment and that our products deliver regardless of the generation of the telecom network. This is an important part of our product strategy. During 2024 we also strengthened our traffic management portfolio in order to create even bigger opportunities for our customers to actively work with their traffic streams and thereby their revenue streams.

Our strategy is based on creating long-term, organic growth within the network and security segments. At the same time, complementary acquisitions are an important way to increase the growth rate, and in recent years we have successfully acquired and integrated several companies in these areas. With a strong financial position, we have good opportunities to finance further acquisitions and potential acquisition candidates are continuously evaluated.