Identify A2P Grey Routes
Mobile Operators can identify A2P grey route fraud by implementing advanced, content-based controls for messages on their network.
SMS REVENUE PROTECTION
Take Control of Your A2P SMS Grey Route Traffic
Protect against revenue leakage from grey route and SIMBanks delivery to optimize A2P traffic revenues and profits.
The Hidden Cost of Weak Revenue Protection
SMS Grey Route and SIM-Bank Fraud
Many operators already have SMS firewalls in place, yet continue to lose significant A2P revenue to unmonetized grey routes. The challenge is maintaining effective control as grey routes change and fraud techniques evolve.
Recent industry research found that more than 22% of global A2P SMS traffic could be exposed to grey-route bypass in environments with weak or ineffective controls. If all MNOs used weak firewalls, they would lose $10.9 billion to grey-route fraud. Operators using strong firewalls like the Adaptive Messaging Firewall can identify more than 99% of grey-route traffic, including traffic from SIM Banks and Service Gateways, and convert the vast majority back onto authorized, billable routes.
Why the Adaptive Messaging Firewall?
Static firewalls operating without live threat intelligence become less effective as bypass methods change, reducing detection and allowing some traffic to go unclassified. The Enea Adaptive Messaging Firewall adapts detection and control using intelligence from over 1 trillion messages per year to help detect grey-route traffic and force it onto monetized paths.
Why Operators Choose Enea
- Catch what static controls miss with continuously updated detection and enforcement, backed by actionable threat intelligence. Because fraudsters instantly shift traffic between routes when one is blocked, identifying sources, routes, and content lets you adapt to evolving grey route fraud rather than chasing known patterns.
- Control messaging at the message level with granular enforcement across every entry point, rather than relying on coarse blocking. Rouge intermediaries often mix grey and white traffic on the same route. To limit the impact on legitimate users while efficiently blocking grey traffic, control must analyze content on a per-message basis.
- Turn bypass traffic into revenue by plugging leaks and directing detected grey traffic through authorized, billable routes. Typically, more than 90% of blocked grey traffic is resent through monetized routes while only a small fraction is discarded. With a strong firewall such as the Adaptive Messaging Firewall, rogue actors eventually can’t sustain low prices on routes to your network, and grey traffic volumes will decline.
| Other SMS Firewalls | Enea Adaptive Messaging Firewall |
| Static, rule-based detection | Continuously updated detection and en-forcement |
| Reactive to known patterns | Actionable threat intelligence |
| Limited traffic-chain visibility | Control across all messaging entry points |
| Coarse blocking | Granular, message-level control |
| Struggles with mixed grey and legitimate traffic | Identifies evolving sources, routes, and be-haviours |
| Protection degrades over time | Adapts as bypass techniques change |
Featured Insights
White Paper
The Messaging Money Pit
The Messaging Money Pit: This Juniper Research white paper explains how grey routes cost operators billions in A2P revenue, and why replacing a weak firewall with a strong one can help them recover over 90% of it.
Download
Case Study
Turning Gray to Gold
With Enea's help, an African operator managed to prevent grey routes from terminating A2P traffic in their network and realize in excess of 3.7 million USD. in revenue each month
Download
Handbook
Plugging the Leaks
This handbook for fraud, revenue assurance & network teams explains how to detect and counter fraud and revenue leakage across messaging, voice, and data services in mobile networks.
Download
SMS Grey Route Protection
Start Tackling SMS Grey Route Fraud & Growing revenue
Contact us to learn how Enea is helping the world’s leading Mobile Operators, aggregators and CPaaS providers to grow their brands, reputation and revenues.
