Wednesday 28 February @3pm

AIT – The Beginning of the End for A2P?


Simeon Coney

VP Business Development, Network Security
Simeon Coney

Artifical Inflation of Traffic has, in just the last couple of years, become one of the most lucrative schemes fraudsters use in A2P messaging. Estimates show that AIT has cost brands 2.4 billion USD in the last three years. As the brands start to look for alternatives to SMS, the industry is scrambling to set a stop to AIT and save A2P SMS revenues.

Is AIT the beginning of the end for A2P messaging? In this masterclass, Enea’s expert, Simeon Coney, explains the different kinds of AIT, the root of the problem, and what needs to be done to tackle the issue.