Value-generating strategies for communication-driven products

Mission

To secure customer success by offering solutions that increase competitiveness and quality for companies developing communicationdriven products.

Vision

Enea shall be the first choice for innovative solutions for communication-driven products:
- the leading supplier of operating systems for embedded systems,
- the regional leader of services for product development over the lifecycle.

Strategy

Offering operating systems for embedded development
Many of Enea’s customers use both realtime operating systems, such as Enea OSE, and Linux side by side in the same product. For this reason, Enea will continue to offer both types of operating system to its customers. Enea already provides a certain degree of Linux support, but not to the extent customers require. During the year, Enea will offer Linux via a configuration tool and, later in the year, the company will also be able to assume responsibility for support and quality assurance.

Enea will also package its products as platforms, each of which addresses a specific customer need. These platforms will include Enea’s realtime operating systems, Linux and other Enea products.

Continued focus on telecom with emphasis on telecom infrastructure
Telecom is the market where the technology shift from a single core to multicore is progressing fastest. This implies a major opportunity for Enea, since this technology shift requires most operating systems being exchanged. The telecom sector is where Enea already has its strongest foothold and this strength will be further reinforced.

Within telecom, Enea takes the view that infrastructure is the area offering the greatest potential. This is based, in part, on the major infrastructure investments that are expected, but also on the fact that multicore will initially have most impact on complex products such as base stations.

Building strategic relations with key customers
Enea’s customers are often large, global companies demanding long-term commitment. Enea will continue to focus on building relationships with key customers where the client will get local support and global coordination. This will be extended to include customers beyond the current two main customer groups – Ericsson and Nokia – the company has today.

Strong partnerships with chip manufacturers
Most of Enea’s customers select their hardware before they choose an operating system. The operating system must also be optimized to be able to take full advantage of the processor used. Consequently, Enea will continue to develop and extend its relations with hardware suppliers to be able to coordinate product plans, but also to supplement its own sales channels. The strategic partnership with Freescale is an example of Enea’s current extensive partnerships.

Best solutions for multicore
Enea views the technology shift from single core to multicore as one of its principal opportunities for growth. Enea’s customers have begun to migrate to multicore technology to achieve better performance and Enea must be there with the most innovative, reliable and high-performance solutions. Enea’s operating systems have already received recognition as the best in the market in technical terms and Enea will continue to develop the product to ensure it remains at the leading edge of the technology.

Offering high-quality services that complement the product offering
Enea will offer services that make it simpler for the customer to start using the products quickly and to implement them in their development environment.

Regional strategies based on the core competencies
Enea’s consulting operations are concentrated in three regions – China, Romania and the US. The profile of these regions vary somewhat with regard to local expertise and strong customer relations. Enea shall derive benefit from the strengths of the regions, developing local strategies for each.

Growing off-shoring as a competitive advantage
Enea’s operation in Romania employs slightly more than 100 engineers, some of whom are deployed on consultancy commissions in the US and Sweden. Continuing to extend this business is giving Enea a competitive advantage thanks to its attractive combination of outstanding knowledge and competitive prices.

Developing the organization’s productivity, focusing on growth.
Over the year, Enea will continue to improve its efficiency and productivity with the principal objective of improving the processes that facilitate growth.

Attract and develop individuals with exceptional attitudes and skills.
Enea will continuously develop its position as an attractive employer and nurture high energy levels and knowledge throughout the organization.

Values

Many companies say that they will offer leading products and services. How we act to achieve that is what makes us better and faster than our competitors.

We are team players: A team player puts company objectives first. A strong team player is delivering his/her share and always strive to contribute to the overall result.

We focus on our customer success:  To succeed our decisions must lead to the success of our customers. We focus our resources on a select number of customers to deliver world class solutions.

We innovate for business reasons: Creativity is adding value when it solves real customer challenges and creates new business opportunities.

We provide trusted leadership: We strive to be global leaders in everything we do. Leadership is about taking full responsibility and delivering on your promises.

We bring passion and fun: No great achievements have been accomplished without passion. The best way to achieve passion is to have fun.